Our goal was to branch into body care, a new category for the brand, while keeping the heart of the franchise story intact. It was about expanding the experience in a fresh direction without losing the essence that makes the brand familiar and trusted.
Hi, I’m Audrey
a product designer
with a visual edge
Product Designer & Art Director
Blending user-centered design, strategy with brand storytelling, I create digital experiences that are both intuitive and engaging.
My Work
MyPetPal - Responsive Web App
Everyday pet wellness, simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
Product launch campaign for Kate Somerville
from product conception to the hand of real people
Grounded in research, validation, and art direction
We used research and user feedback to strategically guide the product’s positioning, with diverse models chosen as a key design decision to make users feel seen and ensure the new product felt like an authentic extension of the brand
MyPetPal - Responsive Web App
Everyday pet wellness, simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
Product launch campaign for Kate Somerville
from product conception to the hands of real people
Our goal was to branch into body care, a new category for the brand, while keeping the heart of the franchise story intact. It was about expanding the experience in a fresh direction without losing the essence that makes the brand familiar and trusted.
Grounded in research, validation, and art direction
We used research and user feedback to strategically guide the product’s positioning, with diverse models chosen as a key design decision to make users feel seen and ensure the new product felt like an authentic extension of the brand
My Work
MyPetPal Web App
Everyday pet wellness, simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
MyPetPal Web App
Everyday pet wellness, simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
Product launch campaign for Kate Somerville
from product conception to the hand of real people
Our goal was to branch into body care, a new category for the brand, while keeping the heart of the franchise story intact. It was about expanding the experience in a fresh direction without losing the essence that makes the brand familiar and trusted.
Grounded in research, validation, and art direction
We used research and user feedback to strategically guide the product’s positioning, with diverse models chosen as a key design decision to make users feel seen and ensure the new product felt like an authentic extension of the brand
Product launch campaign for Kate Somerville
from product conception to the hand of real people
Our goal was to branch into body care, a new category for the brand, while keeping the heart of the franchise story intact. It was about expanding the experience in a fresh direction without losing the essence that makes the brand familiar and trusted.
Grounded in research, validation, and art direction
We used research and user feedback to strategically guide the product’s positioning, with diverse models chosen as a key design decision to make users feel seen and ensure the new product felt like an authentic extension of the brand
MyPetPal Web App
Everyday pet wellness, simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
Product launch campaign for Kate Somerville
from product conception to the hand of real people
Our goal was to branch into body care, a new category for the brand, while keeping the heart of the franchise story intact. It was about expanding the experience in a fresh direction without losing the essence that makes the brand familiar and trusted.
Grounded in research, validation, and art direction
We used research and user feedback to strategically guide the product’s positioning, with diverse models chosen as a key design decision to make users feel seen and ensure the new product felt like an authentic extension of the brand
Hi, I’m Audrey
a product designer
with a visual edge
Product Designer & Art Director
Blending user-centered design with
brand storytelling
and visual direction
My Work
MyPetPal Web App
Urban Pet Wellness, Simplified
Providing pet parents with reliable and accessible veterinary care for their pets’ everyday health needs by offering a trusted, easy-to-reach source they can depend on.
End-to-end design
User-centered approach to solving a complex 0 to 1 design project
TEST My Work
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